Rooney will no longer grace the bottles of Coca-Cola’s Coke Zero. The Manchester United striker was pulled from Cokes advertising campaign following the non-stop media scrutiny of his personal life.

Wayne Rooney will continue to work with Coke, according to a statement released by the company, stating “Last month we amended our marketing plans on Coke Zero. Given the situation at that time we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award winning programme which over the past 3 years has encouraged thousands of young people to get involved in football”

Although I agree with Coke’s decision to cancel Rooney’s campaign, obviously because Wayne Rooney is looked up to by millions of kids world wide, and what he did is unacceptable and is not the message we want to be giving to our youth. I disagree with what society does, in putting these athletes on these pedestals.

What do you think, should Coke and other company’s pull endorsement deals or drop campaigns the moment an athlete gets into trouble?

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